Staying Ahead of the Cosmetic Competition


Do you need marketing services for your dermatology practice? To answer this question, let’s take a step back and look at the dermatology market…

Before the plastic surgery boom, dermatologists performed many of the cosmetic procedures of the day.

That, as you know, has changed.

Today, as a practicing dermatologist, you probably have one foot in two areas of specialty within your practice.

One foot is in the care of the conventional dermatologic patient – the one with acne, eczema, rosacea, etc. – the other is the elective, cash-paying cosmetic patient who is helping you work smarter, not harder.

Today, for example, there are no fewer than four other specialties that are competing with you for your cosmetic patients.

Now add the advances in over-the-counter medications for the treatment of skin conditions and the ones for cosmetic treatments such as wrinkle removal and you have an intense competitive situation.

To compete with today’s dermatology marketing occurring in your area, you must stand out from the crowd. You must brand yourself in an ethical, tasteful yet effective way that will get you noticed, but which will not make you appear “sales-y.”

In order for your dermatology practice to stay competitive in the market, you need to equip yourself with all the latest and greatest dermatology marketing solutions and guiding principles.