The Why and How of Social Media for Your Practice


How many times have you checked your business Facebook account today? How about Twitter? […]

How many times have you checked your business Facebook account today? How about Twitter?

Once? Five times? Not at all?

Your answer to this question will put you in one of two camps:

Camp “I’m-Plugged-In”

You’re in this camp if…

You have checked your business pages at least twice today.
You have a schedule for updating your most important outlets.
You are aware of how social media is affecting your company’s bottom line.

Camp “I’m-Too-Busy-For-This”

You’re in this camp if…

You have no idea what your password is for your social media accounts.|
You created a Facebook account but got bored after a couple of days.
You haven’t taken the plunge into social media at all.


If you’re in Camp “I’m-Plugged-In,” congratulations! Like nearly 80% of Fortune 500 companies, you update your Twitter account often. And like 70% of these profit-centers, you know how important it is to maintain your Facebook page.

If you’re in Camp “I’m-Too-Busy-For-This,” this article is for you.

You’re welcome in advance… in about ten minutes, you’re gonna’ know two very important things:

WHY social media is a must.
HOW to make it work for your business.

Let’s start with WHY.

Why are these huge companies spending valuable time and resources on social media?

Well, we’re glad you asked. While there are a TON of reasons (contact us if you want to know more), most of them are related to the following facts.

First, social media builds your brand by creating an online community.

When one of your customers decides to follow you on Twitter or become friends with you on Facebook, he or she becomes part of a group that values its connection with your business. Unlike email marketing, your social media pages are platforms for members to interact and build relationships with one another. With updated social media outlets, your happy customers have platforms for sharing their satisfaction with your product or service. An authentic dialog is created among you and your customers, and an overall sense of connectedness is achieved. But the reverse is also true: bare or nonexistent pages leave customers and would-be customers thinking, “They can’t be that great.”

Second, there is a direct correlation between social media and your SEO campaign.

Yep, you heard it here first. If you are interested in SEO, you need to be equally concerned about engaging your audience with social media. While there is some disagreement about the size of the impact of social media on SEO, listen to what we’re telling you. At Nacke Media, we have found that SEO is definitely affected by social media signals. In other words, if you’re already experiencing success with SEO … you should feel confident that adding Social Media marketing will amplify your success.

So, now that you’re basically a social media wizard when it comes to explaining its main advantages …

Let’s talk about the HOW of social media.

as in…

How do I get started? Or perhaps… How can I improve my social media outlets?

By answering this question, we realize that we’re handing over the keys to the castle, folks. So here goes nothin’.

Consider the three W’s of making social media work.

What should I post?

The content of your social media posts is incredibly important. If your idea of a good Facebook status is…“Everybody buy my product today!”… then you need to step away from the keyboard for a few moments. Remember that your social media outlets are about building genuine connections. Your posts can’t just be reminders about your promotions or your services. They must be thoughtful and relevant to your customers.

Where should I post?

With so many different social media platforms out there, it’s difficult to decide which ones to focus on. In part, you should make your decision based on your industry. (Contact us if you’d like some help.) But as a general rule, we’ve found that “the big four” will give you the biggest bang for your buck: Twitter, Facebook, Google Plus and LinkedIn. If you take care of your accounts on each of these platforms, you can’t go wrong.

When should I post?

Determining the right frequency for your social media updates can be a tricky business. You don’t want to post so frequently that your customers, annoyed at your constant updates, delete your connection. But too few posts can mean that your customers forget about you entirely, leaving room for your competitor to engage them in conversation. (If this sounds a lot like dating, it is.)

Lucky for you, once again we are coming to your rescue with a good guideline for updating your Twitter and Facebook accounts: twice per day.

Now, there you sit with tons of newly-found, meaty knowledge about making social media work for your business. With this knowledge, honestly answer the following question:

Are you using your social media outlets effectively? Are you getting results from what you are putting in?

If you answered “no” to this question, the way we see it, you have two options for improving your presence on the major social media platforms:

Option 1 – DIY. Reread this article, take good notes, and get started NOW! (After all, your competitor almost certainly has a social media strategy.)

Option 2 – We’ll Do it For You. Contact us today to find out how you can achieve all the benefits of social media without any of the work.

What? You didn’t know Nacke Media has a comprehensive Social Media service?

We’ve been doing it for a long time but only recently rolled it out to everyone. But now you know, and you’ve got no excuse for neglecting that dusty Twitter account you’d almost forgotten about.

Source: The Why and How of Social Media for Your Business – Nacke Media