How Responsive Website Design Works and Why it Matters for Physicians

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It’s no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers.

But what they’re doing on those mobile devices is even more compelling for Physician marketers. According to Google’s Mobile Path to Purchase report, search engines are the most common starting points for mobile device users (48%), followed by branded websites (33%) and branded apps (26%).

As a result, practices or groups who have responsive websites generate more leads and maintain a widening competitive advantage over ones that don’t.