- This is based on a September 2012 survey by the Pew Institute. this was the first time they asked people to think only about their online health activities in the past 12 months. For historical perspective, see: Health Topics and Who Doesn’t Gather Health Information Online?
77% of online health seekers say they began their last session at a search engine such as Google, Bing, or Yahoo. Another 13% say they began at a site that specializes in health information, like WebMD. Just 2% say they started their research at a more general site like Wikipedia and an additional 1% say they started at a social network site like Facebook.