1. Data shows the most popular form of advertisement on Facebook is a short video with an effective CTA.
2. The clear choice for ad headlines length is 4 words. Three and 5 are your next best options.
3. The median length for ad post text is just 15 words.
4. The most popular type of ad is the Page Post Link Ad.
5. Most ads are sentiment neutral.
6. 48% of ads contain a number in the headline.
7. Effective social proof statements include highly specific numbers vs rounded general numbers.
8. 67% of Ads include their domain url.
9. “Learn More” and “Sign up” CTAs are most popular whereas “contact us” and “subscribe” were the least.