Charlie Munger’s Coginitive Bias Observations-Tool for Copywriters

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Charlie Munger is one of the most successful, and perhaps also the wisest, men of this century, especially as it relates to making good financial decisions. Throughout his life he took note of the mental lapses in people’s judgments and decision making. Motivated to not fall mindlessly into a victim himself, he recorded these 25 principles for us all to reap the marketing benefit from. As we write copy to compel our readers to act (of course for their best interests), we need to understand more of how the human brain works. This is a good starting place:

Thanks to 25cognitivebiases.com for organizing this so visually.

BIAS 1: Reward/Punishment Super-Response Tendency

25 Cognitive Biases - Bias 1 Reward-Punishment Super-Response Tendency


BIAS 2: Liking/Loving Tendency

25 Cognitive Biases - Bias 2 Liking-Loving Tendency


BIAS 3: Disliking/Hating Tendency

25 Cognitive Biases - Bias 3 Disliking-Hating Tendency


BIAS 4: Doubt-Avoidance Tendency

25 Cognitive Biases - Bias 4 Doubt-Avoidance Tendency


BIAS 5: Inconsistency-Avoidance Tendency

25 Cognitive Biases - Bias 5 Inconsistency-Avoidance Tendency


BIAS 6: Curiosity Tendency

25 Cognitive Biases - Bias 6 Curiosity Tendency


BIAS 7: Kantian Fairness Tendency

25 Cognitive Biases - Bias 7 Kantian Fairness Tendency


BIAS 8: Envy/Jealousy Tendency

25 Cognitive Biases - Bias 8 Envy-Jealousy Tendency


BIAS 9: Reciprocation Tendency

25 Cognitive Biases - Bias 9 Reciprocation Tendency


BIAS 10: Influence-From-Mere Association Tendency

25 Cognitive Biases - Bias10 Influence-From-Mere-Association Tendency


BIAS 11: Simple, Pain-Avoiding Psychological Denial

25 Cognitive Biases - Bias11 Simple Pain-Avoiding Psychological Denial


BIAS 12: Excessive Self-Regard Tendency

25 Cognitive Biases - Bias 12 Excesive Self-Regard Tendency


BIAS 13: Over-Optimism Tendency

25 Cognitive Biases - Bias13 Over-Optimism Tendency


BIAS 14: Deprival-Superreaction Tendency

25 Cognitive Biases - Bias 14 Deprival Super-Reaction Tendency - bias meme


BIAS 15: Social-Proof Tendency

25 Cognitive Biases - Bias 15 Social-Proof Tendency


BIAS 16: Contrast-Misreaction Tendency

25 Cognitive Biases - Bias 16 Contrast-Misreaction Tendency


BIAS 17: Stress-Influence Tendency

25 Cognitive Biases - Bias 17 Stress-Influence Tendency


BIAS 18: Availability-Misweighing Tendency

25 Cognitive Biases - Bias 18 Availability-Misweighting Tendency


BIAS 19: Use-it-or-Lose-It Tendency

25 Cognitive Biases - Bias 19 Use-it-or-Lose-it Tendency


BIAS 20: Drug-Misinfluence Tendency

25 Cognitive Biases - Bias 20 Drug-Misinfluence Tendency


BIAS 21: Senescence-Misinfluence Tendency

25 Cognitive Biases - Bias 21 Senescence bias


BIAS 22: Authority-Misinfluence Tendency

25 Cognitive Biases - Bias 22 Authority-Misinfluence Tendency


BIAS 23: Authority-Misinfluence Tendency

25 Cognitive Biases - Bias 23 Authority-Misinfluence Tendency


BIAS 24: Reason-Respecting Tendency

25 Cognitive Biases - Bias 24 Reason-Respecting Tendency


BIAS 25: Lollapalooza Tendency

25 Cognitive Biases - Bias 25 Lollapalooza Tendency

25 Cognitive Biases - Bias 25 Lollapalooza Tendency