Philosophy and Values
We find that marketing agencies can be more concerned with their own accomplishments than the vision or pain points of their clients (a few seconds on their websites will be telling enough). You can get the impression we are all about artistic expression and winning advertising awards along with the respect of other agencies. Furthermore, most are generalists who lack specific industry knowledge. It’s our aim to be the specialists that understand your industry and practice. With specialization comes expertise–around a market, your unique business challenges, and strategies that have proven successful for dermatologists. Your practice or group is a service to the community, but it’s also a business, and this is where we are most equipped to help.
We work hard to ensure your dollars are invested, so as to produce your desired outcomes. This requires understanding of marketing strategy and best practices, elements of design, analytics, and tools to convert potential patients into actual patients.
Our goals are your goals. We custom our approach to facilitate each practice’s focus for their season of business, be it attracting new customers, more of their ideal cases such as fillers or body contouring, or ensuring they edge out their competitors.
Ethical marketing considers the real interests and needs of others, communicates truthfully and tastefully, and protects the dignity and integrity of the brands being represented. It also entails representing clients you actually believe in.