The 5 Most Engaging Facebook Posts of 2016 – Marketer MVPs

As video marketing continues to rise on social media, it is no surprise that the top five most engaging posts on Facebook this year are all videos, according to research by ListenFirst Media.
The videos all share an emotional quality and a sense of urgency, which can be created through the musical element of video. Shell corrals celebrities to highlight the importance of alternative energy in a music video for “Best Day of My Life”; Yahoo shares images from 9/11; NBC’s “America’s Got Talent” shows off 12-year-old Grace VanderWaal singing about finding her way; Kohl’s brings a family presents and gift cards before the holidays; and The New York Times features American Olympic gymnast Simone Biles and her path to the top. Click on image to access videos.

Contribution by Rebecca Hill of Ad Age